Artificial intelligence (AI) may be the next battleground technology, but Samsung is taking it a step further with the planned unveiling of an artificial human.

According to the Korea Herald, Samsung has been teasing a project called “Neon.” Its official website says very little, other than a countdown to the unveiling at the Consumer Electronics Show (CES). The Korean Herald says Neon is an AI platform that was developed by Samsung and Advanced Research Lab.

As the Korean Herald reports, “a recent tweet on the unit’s official Twitter account said, ‘Neon = Artificial Human.’ Artificial human is a new AI concept referring to hardware or software designed for companionship, including robots and digital pets.”

Some have speculated that Neon is a replacement for Bixby, Samsung’s current AI platform. The company has indicated, however, that Neon has nothing to do with Bixby and is unlike anything anyone has ever seen.

Whatever Neon is, there will be plenty of attention on Samsung during CES 2020, with all eyes on the big unveiling.