Few SUV designs are more recognizable as GM’s Hummer. Following its retirement in 2010, in the midst of GM’s bankruptcy, the company is bringing the iconic SUV back as an electric vehicle.

According to The Wall Street Journal, the Hummer will not be its own brand as it was previously. Instead, it will be another model under the GMC line. GMC has increasingly become GM’s premium line and should be a good fit for the redesigned Hummer.

Moving the vehicle to an electric platform should also help Hummer avoid the criticism it faced the first time around. Weighing in at over 6,000 pounds and getting a mere 10 miles-per-gallon, the Hummer was a favorite target of environmentalists. The size of the vehicle will also give it plenty of space for batteries.

WSJ reports that GM has already enlisted Lebron James to help promote the new vehicle, including during a Super Bowl commercial next month. The combination of rugged looks, off-road performance and electric economy will likely prove to be a winning combo for the Detroit automaker.