AWS has announced Amazon AppFlow, an integration service aimed at helping AWS integrate with various SaaS applications.

Amazon AppFlow was born out of a need to connect with data siloed away in various SaaS applications and services. Previously, in order to integrate that data in AWS, companies would need to write custom code to bring the data together and make it accessible.

Amazon AppFlow addresses these problems by providing a way for individuals of all different technical levels to create bidirectional workflows and data integrations, without the need to write any code. The console allows triggers to be set up to perform actions, all of which can be accomplished in just a few minutes. The end result is a secure method of integrating data.

“Our customers tell us that they love having the ability to store, process, and analyze their data in AWS. They also use a variety of third party SaaS applications, and they tell us that it can be difficult to manage the flow of data between AWS and these applications,” said Kurt Kufeld, Vice President, AWS. “Amazon AppFlow provides an intuitive and easy way for customers to combine data from AWS and SaaS applications without moving it across the public Internet. With Amazon AppFlow, our customers bring together and manage petabytes, even exabytes, of data spread across all of their applications – all without having to develop custom connectors or manage underlying API and network connectivity.”

Amazon AppFlow is likely to be a big hit among companies looking to integrate their SaaS data into AWS.