Fraunhofer HHI has announced a new H.266 VCC codec that is designed to offer far better data compression and up to 50% greater efficiency.

According to Fraunhofer HHI, 80% of global Internet traffic is compressed video. This makes efficient codecs more important than ever. Especially as more and more users rely on mobile devices and cellular connections, efficient video compression improves performance and reduces data demands.

“After dedicating almost three years toward this standard, we are proud to have been instrumental in developing H.266/VVC,” says Benjamin Bross, head of the Video Coding Systems group at Fraunhofer HHI and editor of the +500-page standard specification of H.266/VVC. “Because of the quantum leap in coding efficiency offered by H.266/VVC, the use of video will increase further worldwide. Moreover, the increased versatility of H.266/VVC makes its use more attractive for a broader range of applications related to the transmission and storage of video.”

“If you consider that Fraunhofer HHI already played a key role in the development of the previous video coding standards H.264/AVC and H.265/HEVC, then we are happy with the fact that more than 50% of the bits on the Internet are generated by a Fraunhofer HHI technology,” adds Dr. Detlev Marpe, head of the Video Coding and Analytics department at Fraunhofer HHI.

This announcement is good news for mobile users and should significantly improve the quality of streaming video, especially on mobile devices.