T-Mobile has unveiled a competitive, four-line plan to help mark the retirement of the Sprint brand.

Following its acquisition of the number four carrier, T-Mobile has wasted no time integrating Sprint. Its first steps were to use Sprint’s mid-band spectrum to roll out 5G in various markets, before shutting down Sprint’s standalone 5G network altogether.

T-Mobile had previously announced it would be unifying the two brands and phasing Sprint out on August 2. As part of the process, the magenta carrier has announced a competitive plan that offers four lines for only $25 each.

“Starting this Friday and available only for a limited time this summer, get four lines of unlimited data for just $25 each/month or get four 5G phones included for just $5 more each/month, and all with 5G access included. Yep, that’s just $25 a line plus tax with AutoPay for your family of four — or small business — to tap into the first and ONLY nationwide 5G network.”

The company was quick to point out that Verizon’s most competitive comparable plan will cost roughly $1,000 more per year. The timing of the announcement is likely designed to keep Sprint customers from looking elsewhere.

One of the concerns regulators had with T-Mobile and Sprint’s merger was the possibility of T-Mobile raising prices once the deal was completed. If this latest deal is any indication, however, it appears T-Mobile is making good on its promise to use its newfound scale to be more competitive than ever.