“The Macy’s Thanksgiving Day Parade is not going to be a live event but it’s all going to be filmed live,” says Macy’s CEO Jeff Gennette. “It’s going to be filmed over a two-day window. It’s got the floats, it’s got the balloons, but the talent is different. We are really excited about having a great Thanksgiving Day Parade for America this year. It’s just going to be different but it will be going without a hitch.”

Jeff Gennette, Chairman and CEO of Macy’s, says that the iconic 2020 Macy’s Thanksgiving Day Parade will be happening over two days but without a live audience:

Macy’s Thanksgiving Day Parade Is Happening

When you think about Macy’s you think about we’re pillars of the communities that we are a part of. We take great pride in that. That’s in our DNA. When you look at what we do to give back and what we’re doing with all of our donations, what we’re doing for meals on wheels with food instability right now, those are things that we’re really proud of. We’re in that with our customers raising millions of dollars for communities in need. If there ever was a time where we need to give thanks it is right now.

For Thanksgiving, we had kind of a dress rehearsal where we did the fireworks. We did the fireworks and we did it in a way that was safe for people who are living in New York City. Expect the same thing with the Macy’s Thanksgiving Day Parade. It’s not going to be a live event but it’s all going to be filmed live. It’s going to be filmed over a two-day window. It’s got the floats, it’s got the balloons, but the talent is different. All the people that were ready to come, the marching bands, the cheer squads that were coming in for 2020, we’ve given them a pass and they’re coming back for 2021. We’re backfilling with other entertainment.

We are really excited about having a great Thanksgiving Day Parade for America this year. It’s just going to be different but it will be going without a hitch.

Being An Omnichannel Retailer Gives Us An Advantage

Is back to school shopping a prequel to how holiday shopping will be? We’re all looking at how’s the traffic going to be between Thanksgiving and Christmas or Hanukkah? How should we expect that? We’re all looking for whatever comes our way. We’ve all got A-B-C. alternatives. We call it the 2020 options because whatever comes our way we have to have flexibility. What I’m expecting is that holiday traffic is going to start much earlier. More than ever, customers want to have a great gift that they either put under the tree or they give in a treasured box.

To make sure that we have that ready for customers no matter when they want to shop we’re pulling the calendar to start addressing those great values at the beginning of November. We’re going to be ready for the customer, for those that want to shop after Thanksgiving. Being an omnichannel retailer, we’re going to have a great advantage to be able to deliver it the day before Christmas by same-day delivery or them coming to a store and through the safety of curbside being able to pick up that great value.