Privacy-oriented search engine DuckDuckGo has crossed a major threshold, passing 100 million daily searches.

DuckDuckGo has built its reputation on protecting user privacy and not tracking their browsing habits. While the search engine is much smaller that Google, it has been gaining users as consumers have begun to value their privacy more.

The search engine has now reached a major milestone, passing 100 million daily searches on Monday, January 11. Since then, usage has been hovering just below that mark, ranging from 97 to 99 million.

While DuckDuckGo has a long way to go before it’s a threat to Google, its increasing popularity should be a warning sign to Google about the value of protecting user privacy.