McDonald’s Testing Automated Drive-Thru Technology

McDonald’s is testing automated drive-thru ordering technology in 10 Chicago locations....
McDonald’s Testing Automated Drive-Thru Technology
Written by Matt Milano

McDonald’s is testing automated drive-thru ordering technology in 10 Chicago locations.

Restaurants are increasingly looking for ways to revolutionize their processes and streamline operations. Drive-thru operations, in particular, are ripe for change, with many companies implementing mobile ordering.

McDonald’s is taking it a step further, testing automated voice-ordering tech, according to CNBC. So far, the pilot program is seeing 85% order accuracy, with only a fifth of orders needing to be handled by a person.

“Now there’s a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S., with an infinite number of promo permutations, menu permutations, dialect permutations, weather — and on and on and on,” said CEO Chris Kempczinski.

If McDonald’s is able to make a go of automated ordering, it would give the company a major competitive advantage over competing fast-food chains. Relying on automated ordering tech could help the company cut down on cost. It could also serve as a template for other companies looking to do the same.

Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit

Advertise with Us