Content marketing is a powerful digital marketing strategy that can provide many benefits for companies:

1. Increases brand awareness: By consistently creating and distributing valuable content, companies can increase brand awareness and establish themselves as thought leaders in their industry.
2. Builds trust and relationships: By providing valuable and informative content, companies can build trust with their audience and create a loyal customer base.
3. Cost-effective: Content marketing is considered to be more cost-effective than traditional forms of advertising, as it doesn’t require large budgets for ad placements.
4. Generates leads: By providing valuable and informative content, companies can attract and generate leads, by making it easy for potential customers to learn more about the company’s products and services.
5. Long-term results: Content marketing can generate long-term results, as the content that is created can continue to be shared and consumed by the audience even after it’s initially published.
6. Versatility: Content marketing can take many forms: Blog posts, infographics, videos, webinars, e-books, white papers, social media posts, and more. This allows for a variety of ways to reach and engage with the target audience.
7. Inbound: Content marketing is an inbound marketing strategy, meaning that it helps to attract customers through valuable and informative content, rather than interrupting them with traditional forms of advertising.
8. SEO: Content marketing can also improve search engine rankings by providing valuable and relevant information that search engines and users find useful.
9. Measurable: Content marketing allows to track and measure the results through analytics, which helps to evaluate the effectiveness of the strategy and optimize it accordingly.

In summary, content marketing is great because it helps to increase brand awareness, build trust, generate leads, and provides long-term results in a cost-effective and versatile way, aligning with the way people consume and engage with information today. It also allows for measurable results and helps to improve SEO.