As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.

According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.

Another post from Chikita shows that Facebook is far and away the best source of loyal visitors – over 20% of all visitors from Facebook visited the referred site four or more times per week.  Digg came in second place with slightly over 16%.

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