Sysomos released a new social media report today which looks deeper into followers on Twitter and they try to explain how influence is not always measured by the number of people who follow you. Here is a summary of the study:
-
They found that while celebrities have a large number of followers, most of them are low authority users.
-
Social media heavyweights, like @chrisbrogan, @jowyang and @jasonfalls seem to attract fewer but very engaged Twitter users with high authority rankings.
-
They also looked at the countries where these users have their followers.
Celebrities
Social Media Veterans
WebProNews is an iEntry Publication