PayPal has announced that it now accepts credit cards in apps. The company’s payments platform, PayPal X, now has a Guest Payments feature.

"With this new feature, developers will now be able to accept credit card payments without requiring customers to open up a PayPal account," a spokesperson for the company tells WebProNews.

Guest Payments is a product of PayPal’s Adaptive Payments API, and has been a heavily requested feature for users. PayPal says Guest Payments eliminates the complications merchants, developers, and startups face in accepting credit cards.

"We’re aware that no matter how innovative the ideas are, our developers look to us to provide the features to make it all possible," says Naveed Anwar, senior director of PayPal’s Developer Network. " We’re thrilled to provide this new functionality to meet this need and look forward to seeing the ground-breaking apps our developer community will create with this."

PayPal is starting to get some competition from the credit card companies themselves. Last month, MasterCard announced a new developer initiative, which would place MasterCard payment technology in mobile and online apps. This week, Visa launched new payments service called PayClick in Australia.