Groupon has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy’s sites in 28 U.S. markets.

Visitors to McClatchy sites will get deals from Groupon that aren’t even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over the coming months.

In a joint release, the two companies explain their motivation:

For McClatchy, the agreement provides a key component in a local marketplace initiative designed to bring together consumers looking for bargains with merchants seeking to increase their sales.

For Groupon the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers. According to Sean Smyth, Groupon’s VP of Business Development, Groupon enables publishers to seize consumer interest and generate buzz in their local markets by presenting readers with high-value, unique local market experiences.

"Groupon has pioneered and perfected the daily deal structure in markets of all sizes across the globe,” said Sean Smyth, Groupon’s VP of Business Development. "As leaders and innovators in the space we continue to ask ourselves what’s next. Providing merchants with major alternative channels to run deals is vital. McClatchy is an ideal partnership that blends our respective strengths to provide consumers with unbeatable savings on great experiences in their local markets."

Groupon says it has saved its subscribers over $285 million so far. This deal could give that number a big boost.