Sports Illustrated and Turner Sports, both owned by Time Warner, are partnering to create a new sports website, featuring media assets from the two companies.

Sports Illustrated will manage and create all editorial content across its platforms, including its magazine, its websites, mobile and the tablet version of the magazine.

Under the new agreement, Turner Sports will be responsible for business and technical operations, ad sales, product management and marketing for SI.com and Golf.com, which will be added to Turner’s portfolio of 19 digital sports and entertainment sites. The two organizations will collaborate on multiplatform sales across their collective properties.

"The Sports Illustrated brand and award winning journalists complement and enhance Turner’s portfolio of sports offerings and reflects our combined commitment to bring fans greater content across a multitude of platforms," said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc.

"The deal also provides greater opportunity for advertisers to expand their reach and activate innovative marketing opportunities to access more potential consumers across multiple platforms. By leveraging Turner’s vast digital sports and entertainment portfolio, we expect to provide additional display, sponsorship and video advertising opportunities for SI.com and Golf.com."

Turner Sports broadcasts the NBA, Major League Baseball, NASCAR, the PGA Championships, and starting next year, the NCAA Division I Men’s Basketball Championship.