eBay said today it is launching its first-ever rewards program called eBay Bucks.

Any eBay user who lives in the U.S. and is a registered member of the site can participate in the eBay Bucks program. eBay Bucks offers shoppers 2 percent back on most items purchased through the site with PayPal.

Shoppers can earn eBay Bucks for most purchases made on both eBay and via smartphones using eBay mobile applications. The amount of eBay Bucks earned is calculated in real-time. When it’s time to redeem, the eBay Bucks certificate is automatically applied to the shopper’s purchase.

When people enroll, each purchase that qualifies will automatically earn eBay Bucks, which accumulate during each quarter, or every three months.  An eBay Bucks certificate is issued and users have 30 days to redeem their eBay Bucks towards purchase with PayPal.

"We’re giving eBay’s most loyal shoppers something special in return – money to spend on eBay," said Lorrie Norrington, president of eBay Marketplaces.

"eBay Bucks Rewards Program is free to join and easy to use, providing customers with even greater value when they shop the great selection and deals on eBay. With redemption rates well above industry average for comparable loyalty programs, eBay Bucks is a big hit with both buyers and sellers on eBay."