Online retailer Overstock.com has launched a private sales website today called Eziba.com.

Eziba offers exclusive deals on home decor products from a variety of popular brands. Items will be offered in daily sales starting each day at 11 EDT. Each sale will last between 48 and 72 hours.

"We are excited to launch Eziba.com," said Overstock.com President Jonathan Johnson.

"Overstock.com has relationships with a large network of suppliers, who are in search of different avenues to sell product.  It was a natural progression for the O to build a private sale site."

Eziba is not accessible via the Overstock homepage, but users can visit Eziba to sign up as a member for free. All orders will ship for $2.95. Customer questions will be handled by Overstock’s 24-hour customer service team.