The New York Times has introduced a “Log in With Facebook” feature, which allows users to link their NYTimes.com and Facebook accounts and share content with others.

Log in With Facebook is an opt-in feature. To view personalized content, users connect their Facebook and NYTimes.com accounts, which allows them to share articles from NYTimes.com with their Facebook friends on the site and on the social network.

The NYTimes.com home page and article pages will highlight the most popular Times content within Facebook and the user’s network of friends – including comments and recommendations. NYTimes.com users who choose not to connect their accounts will see an aggregate of the most popular Times content within Facebook.

“Log In With Facebook is the next step in our commitment to the social element of our business – further allowing our readers to share and connect around our content," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com.

"With this feature, we are delivering a more engaging, personalized experience on NYTimes.com, and our readers can expect more on this front in the coming months."