MySpace announced that it has appointed Tom Cox as its new Senior VP of Business Development, which means he’ll be responsible for crafting and implementing the overall business strategy for MySpace. It also means he’ll be identifying and negotiating partnerships for the company.

"Cox brings to MySpace a proven track record for crafting innovative strategies, structuring productive relationships, and building successful businesses and partnerships within the technology and online media industries," the company says.

Cox was Principal and Co-founder of Stratique Partners, an exec-level consulting firm specializing in providing strategic guidance for clients in the tech and media industries. "Since its inception Stratique Partners has advised over a dozen companies ranging from early-stage start-ups to leading consumer-facing product companies reaching more than 40 million users," MySpace says.

Before Stratique, Cox was the VP of Business Development at AOL. There, he directed partnership activities, led the acquisition of Weblogs, and played a "critical role" in crafting AOL’s open web strategy.

Cox joins the company as soon as today. He’ll be based out of the company’s Beverly Hills headquarters.