Most potential clients need to be touched between 7 and 9 times before they make a purchase. Many need to be touched again and again—warmed slowly until they are ready to buy. The easiest way to do this is to have a newsletter or ezine. However, in today’s fast-paced bloated-inbox world, potential clients are wary about handing out their email addresses.

To get clients to sign up for your newsletter or ezine, which should be the entrance to your marketing and sales funnel, you will need to offer them something of VALUE in exchange for their contact information and the privilege of staying in touch with them.

Your valuable giveaway must be short and sweet. It must address a mini-problem and give a quick solution. It should be easily and quickly consumable.

Coming up with a giveaway that compels potential clients to take action and sign up for your newsletter or ezine can be tough! Below is a list of 17 types of giveaways that you can offer to attract clients into your marketing and sales funnel.

1.       A 2- or 3- page report

2.       Any kind of easy-to-use “kit” that achieves a mini-result

3.       “To-Do” list

4.       A checklist

5.       A task list

6.       A video

7.       A template

8.       A list of the “10 Best” (a resource list relevant to your topic)

9.       A workbook

10.   A short audio recording

11.   A tip sheet

12.   A webinar

13.   A teleseminar

14.   A quiz

15.   An assessment

16.   An e-course

17.   A discount on a product that will soon be released