According to Google CEO Eric Schmidt, Bing is its main competitor – not Facebook or Apple. He sat down with Alan Murray of the Wall Street Journal, who was kind enough to post an embeddable video of the conversation. 

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"What’s interesting is we think of neither [Facebook or Apple] as a competitive threat…our competitor is Bing. And it’s interesting, for years, people have asked about Microsoft and everyone has forgot about Bing."  

He calls Bing a "well run, highly competitive search engine". He doesn’t get into Bing’s partnership with Yahoo, but that clearly has to be considered a big part of Google’s headache in search competition.  

When asked about being more concerned about Bing 5-10 years down the road, he said, "Facebook is too early to tell. Facebook is a company of consequence, and they’re doing an excellent job building a social network." He also says that people forget Apple is a partner of Google. 

Schmidt talks about a number of other topics, such as privacy, China, his thoughts on the "web is dead" article, President Obama, social media, and more. 

(HT: SAI)

Who should Google be most concerned about: Google, Facebook, or Apple? Somebody else? Tell us what you think.