As reported earlier, augmented reality app provider Layar announced that it’s making its AR technology available for all iPhone apps via the Layar Player platform. While only three apps are utilizing it so far, you can expect to see  a lot more innovative AR-related features in many apps down the road.  

Layar co-founder, Maarten Lens-Fitzgerald tells WebProNews, "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content. Any popular known service can use the Layar Player to add an AR view."

There is a lot of room for Augmented Reality in both e-commerce and local business as evidenced by existing products, and clearly there is demand for more. 

"This product of Layar is specifically inspired by all the brands and agencies that have approached us in the last year wanting their own AR experience within their own application," says Lens-Fitzgerald. "This is how we answered this market need."

"It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR," he adds.

On a possible Android release, he says, "We are always looking to expand to other platforms, but have nothing to announce at this time." 

When Layar launched its Layar Stream feature, for content discovery, it went to Android first, so I don’t imagine that Android will be too far off for this. 

More here.