Facebook’s ad sales in Asia should soon pick up by a significant amount.  The company’s opened a new office in Hong Kong, and it means to make sure local firms learn all about using social media to reach potential customers.

This undertaking might not be immediately successful.  The Hong Kong office is only Facebook’s second sales office in Asia (the other’s in Singapore), so companies could need a little while to perform tests and get used to Facebook’s way of doing things.

Of course, it’s also possible that there’s a lot of pent-up demand, and Facebook will do its best to push forward either way.

Blake Chandlee, VP & Commercial Director of Asia Pacific, Latin America, and Emerging Markets at Facebook, said in a statement, "With millions of people in Hong Kong and Taiwan using Facebook daily to connect with the people, brands, and causes they care about, Facebook provides a powerful combination of reach and engagement for advertisers."

Then Chandlee added, "By continuing to build our presence in the region, Facebook will be able to directly provide full support to advertisers here and help them create and execute campaigns that will have a meaningful impact on their businesses."

Facebook already counts several major Asian brands, including 3 Hong Kong and the mobile operation of Hutchison Telecommunications Hong Kong Holdings, among its customers.