Jagtag said today it has expanded its mobile marketing platform with a new QR code offering.

To date, QR codes have only been accessible to U.S. users with an installed QR code-reading app on their smartphones. Now users with feature phones can send in a picture of a Jagtag QR code and receive video, images audio or text. The multimedia message is sent to the phone’s inbox, instead of appearing as a link. Jagtag’s device detection technology allows users to receive content optimized for their specific phone.

“We developed the Jagtag code in 2007 to address the lack of mass market devices able to install applications or access the mobile Web, and the limited phones available with quality cameras to make QR codes readable,” said Ed Jordan, CEO, Jagtag.

“By utilizing QR Codes Powered by Jagtag, marketers now have the best of both worlds, and consumers can engage a single code format and receive multimedia directly to their phone, regardless of the device.”

Jagtag works on all camera phones and on all major wireless carriers in the United States and United Kingdom, without requiring users to download an app.