Hyundai revealed the Initium, a hydrogen fuel cell vehicle that represents the culmination of nearly three decades of the company’s research.

Hydrogen fuel cell technology is emerging as an alternative to electric vehicles, with some automakers believing it has more promise than EVs. Hyundai says Initium is Latin for “beginning” or “first,” a fitting name for the company’s foray into the tech.

“Hyundai Motor’s clear, unwavering commitment to hydrogen over the past 27 years is rooted in our belief in its potential as a clean, accessible and therefore fair energy source for everyone,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “We are dedicated to pioneering a future where hydrogen is used by everyone, in everything, and everywhere. We invite you to join us on this journey.”

The Initium is designed to provide a 650km driving range while providing a maximum output of 150 kW.

The company says the Initium “marks the debut of Hyundai Motor’s new design language – called ‘Art of Steel’ – embodying the character of HTWO, Hyundai Motor Group’s (the Group) dedicated hydrogen value chain business brand.”

“Our challenge began from the manufacturing stage, where we pushed the formability of steel to the extreme to create a form of art,” said SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design. “With INITIUM, we’ve crafted a more SUV-like design that is both solid and safe, reflecting our dedication to our customers through ‘customer-centric design’.”

Initium’s iconic design integrates the HTWO symbol, representing Hyundai Motor’s vision for a future driven by hydrogen. The ‘+’ inspired graphic as part of Initium’s lighting signature blends with the bumper, creating a distinctive FCEV-specific design cue marked by unique lighting, solid volumes and refined elegance.

Initium’s distinct SUV-like aesthetic seamlessly integrates city living functionality with outdoor adventure capability with its bold lines and solid structure, balancing sturdiness and sophistication. The concept’s 21-inch wheels complement the overall design, with the vehicle’s rugged roof rack adding practicality for those with both urban and outdoor lifestyles.

Other automakers are throwing their weight behind hydrogen fuel cell technology, including GM and Toyota. While natural gas is currently used to produce hydrogen fuel cells, a switch to renewable energy could make hydrogen an even more environmentally friendly option than EVs, especially when considering the environmental impact of battery production.