Google Panda Update Benefits Google Properties

We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings. ...
Google Panda Update Benefits Google Properties
Written by Chris Crum

We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings.

We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google’s own properties have benefited in search visibility because of the changes.

According to the data:

– youtube.com gained 18.93% in visibility.
– google.com gained 6.14% in visibility.
– google.co.uk gained 3.99% visibility.
– blogspot.com (Blogger) gained gained 22.8% visibility.
– android.com gained 33.92% in visibility.

With that, it’s only fair to point out that some of Google’s competitors have are also on the top gainers list:

– yahoo.com increased 9.47%
– apple.com increased 15.19%
– facebook.com increased 9.14%
– dailymotion.com increasd 17.80
– wordpress.com increased 18.62
– msn.com increased 8.13%
– metacafe.com increased 6.45%
– vimeo.com increased 18.85%
– flickr.com increased 12.39%
– typepad.com increased 43.86%
– tripadvisor.co.uk increased 7.81%
– mozilla.org increased 19.44%
– windowslive.co.uk increased 29.46%
– live.com increased 6.62%

Again, keep in mind that this is based on UK search data, but I’m betting there are some parallels around the globe, particularly for the non-UK domains.

SearchMetrics provides their entire winners and losers lists for download here.

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