South Park, one of the few TV shows to get the TV on the web formula right, has a huge presence in San Diego this week for Comic Con. Despite being between seasons (or at least parts of a season), the South Park brand is making a big splash this week.

For one, it was recently reported that Comedy Central is celebrating the show’s 15th season by partnering with Walmart to get 1.5 million bags of “Cheesy Poofs” (the preferred snack to the Eric Cartman character in stores. They’re actually being manufactured by Frito Lay. Pretty interesting considering how controversial the show itself is.

At Comic Con, the South Park crew is going all out with a life-size replica of South Park Avenue with interactive stations, a photo booth, a museum, memorabilia, karaoke, costume and trivia contests, movie screenings, a “Big Wheel Fan Prix” race track, a school cafeteria, a confessional booth, and ticket giveaways to “The Book of Mormon,” the Broadway Musical from the show’s creators.

Today there was a parade that went through the streets of downtown San Diego, and tomorrow they are hosting outdoor screenings of the South Park movie and the show’s unaired pilot. The screenings will be followed by a Q&A with the production staff.

The costume contest is on Saturday, where fans will dress up as their favorite characters. That should produce some interesting photos.

There is also a free shuttle bus service being provided by the South Park school bus.

It’s a good time to be in San Diego if you’re a fan of the show, which recently took on Apple in a show about the revolutionary “Human CentiPad”:

Images courtesy of Twitters @colsblog and @GerardWayPhotos respectively.