Google and SAP announced a partnership today at the AlwaysOn Summit. This will allow customers to pair SAP enterprise analytics with Google Maps and Google Earth in what the companies call an “industry-first collaboration to help customers tackle ‘big data’ with an augmented reality approach.”

“Using location-based intelligence, customers can slice-and-dice large volumes of information against Google Maps/Earth to get a better understanding of the ‘when’ and ‘where’ of their business,” a representative for SAP tells WebProNews. “For example, with SAP StreamWork, a team of customer support representatives in a consumer packaged goods company could collaborate and pinpoint the location of consumer complaints within specific geographies and make a decision regarding how to address and prioritize resolution.

“We’re excited to work with SAP to help enterprise customers use Google’s cloud mapping tools with SAP software,” said Dave Girouard, president of Google Enterprise. “This integration will allow our customers to more easily visualize geographic data and make better business decisions.”

“Today, more and more information is being geo-tagged, and it is unlocking an entirely new dimension for enterprise data,” said Sanjay Poonen, president, Global Solutions at SAP. “SAP’s work with Google marries powerful enterprise software with the world’s most popular mapping platform to create entirely new ways for people to understand and interact with business information. We aim to provide our customers the opportunity to tap into the power of business analytics combined with location intelligence through a geographic view and use rich, interactive analytics to respond to events as they unfold in real time.”

Running down some examples of how organizations might be able to take advantage of the partnership between these two companies, SAP suggests that a telecom operator could use Google Earth and SAP BusinessObjects Explorer to perform dropped-call analysis and pinpoint geo-coordinates of faulty towers. A state department of revenue might overlay household tax income info on a map and group it al the country level to track the highest/lowest tax bases. A mortgage bank might perform risk assessment on its portfolio by overlaying foreclosure and default data with the location of loans on Google Maps. You get the idea.