You’ve got to hand it to these beer enthusiasts – they really know how to work the social media angle. Today is the second straight day we celebrate a holiday popularized online – as well as the second straight day we celebrate a holiday about beer.

Yesterday, the craft beer people celebrated International IPA Day. Buzz for the holiday honoring the India Pale Ale was spread through social media, especially Twitter. Two beer enthusiasts with mild Twitter followings successfully got #IPADay trending in multiple cities on Twitter- a truly homegrown effort.

While yesterday was the first annual celebration of #IPADay, today’s beer holiday has been around since 2007.

International Beer Day is another grassroots internet holiday that has grown to prominence. “Happy International Beer Day” is currently a trending topic on Twitter. According to the IBD site, they reached the top Google search trends list last August 5th. They say that there have been International Beer Day celebrations in 23 different countries. Apparently, people love a holiday that glorifies beer drinking. Go figure.

IBD was founded by Jesse Avshalomov (@allforJesse) and Evan Hamilton (@evanhamilton) 4 years ago. The purpose of the holiday, according to the IBD website, is threefold.

The purpose of IBD is threefold:
1) To gather with friends and enjoy the deliciousness that is beer.
2) To celebrate the dedicated men and women who brew and serve our beer.
3) To bring the world together under the united banner of beer, by celebrating the beers of all nations and cultures together on this one remarkable day

Sounds like something we can get behind, right?

Though the folks behind #IPADay said that the celebration was for everyone, not just IPA drinkers, IPA’s most likely ruled the night. Tonight (on a Friday, as it would happen), IBD looks to be the universal toast of anyone enjoying a beer – whether it be a robust, complex craft beer or yellow beer, the point is that it is beer.

And to honor the special day, here are few of my favorite beer-related YouTube videos. First, this classic video of a guy who just wants more beer. The only problem is that he can’t really stand up. I prefer this version, with the awesome Clint Mansell score in the background.

Next, this is a really interesting beer commercial from Australian brewers Hahn. Not sure why I like it so much, but enjoy –

Now, watch Harry Potter dominate a pitcher of beer in 5 seconds!

Finally, beer pong trick shots. There are a lot of these videos out there, as this trend blew up a couple of years ago. But this is one of my favorites –

Happy International Beer Day!