Barnes & Noble has just announced a new promotion that offers big savings on their Nook line of e-readers, but also requires a pretty big commitment to a certain digital publication.

If you were looking to purchase a year’s subscription to one of the most venerable newspapers in the country and have yet to purchase the device on which to read it, you’re in luck. Barnes & Noble is giving a free Nook Touch to anyone who purchases 1 year of the New York Times.

That subscription will run you $19.99 a month.

Doing the math here, that means that you’ll be paying roughly $240 for the year of the Times. The Nook Touch’s standard price is $99. A free Nook is a sweet deal, but in order to really feel like you’re saving on this promotion, you probably have to have already wanted a NYT subscription.

If you feel like upgrading, you can also snag the Nook Color for $99 with the purchase of the subscription. That’s $100 of the original price.

“We are excited to work with The New York Times to present this unique offer that, for the first time ever, gives readers a chance to get a one-year subscription to our top-selling digital newspaper with an award-winning NOOK Simple Touch at no cost, or a NOOK Color at a $100 savings,” said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. “Our customers love to have their newspaper automatically delivered to their NOOK device each morning, ready to read anytime and anywhere.”

If celebrity gossip is more your thing, you can also buy a 1-year subscription to People and you will be rewarded with $50 off the Nook Tablet, which will shoot the price down to $199. The People subscription win cost you $9.99 a month.