Apple released their Q4 earnings yesterday, and reported a record revenue of $46.33 billion and a record net profit of $13.06 billion. Not only are these figures all-time records, but they absolutely demolished all expectations ($38 billion revenue).

As part of those earnings, they also reported that during the quarter, they sold 37.04 million iPhones. That number sounds huge (and it is), but once you get to talking about tens of millions, things become a little abstract.

So think about it this way: Every day, there are more iPhones sold than babies born…worldwide.

Once you take that 37.04 million sold during the quarter figure and divide it by the 98-day period in question, you get that Apple sells about 378,000 iPhones every day. The average birth rate worldwide clocks in at 371,000 a day.

As The Next Web points out, birth rate is always a moving figure and Apple’s Q4 returns were bolstered by the holiday shopping season – but damn. That’s one hell of a comparison.

While fascinating, that comparison is rather arbitrary. This comparison, however, is truly astonishing: