Retailers are catching on to the popularity of Pinterest and its power to send visitors and potential buyers their way.

Consumers are demanding, and getting, more choices in how they look at things online. Gone are the days of the whether-you-like-it-or-not banner ads and popups (well, mostly gone). People don’t like to feel “sold”. They do like to show each other things they are interested in. Retailers are learning to stay low-key, and in the case of Pinterest as an image-driven social site, display what they have in a visually-alluring manner.

Pinterest‘s traffic quadrupled since September and December alone last year. Significant increases to the websites of retailers who have pinboards followed, of course. There is no data yet regarding how that traffic may convert to sales.

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