Mobli, a social networking startup focusing on sharing photo and video, just got some star power in the form of a new investor. Lance Armstrong, professional cyclist and seven time winner of the Tour de France, has invested an undisclosed amount of money in the company, according to a new report.

Mobli apparently intends to use Armstrong’s fame as a means to boost the company’s growth, as well as the fame of Leonardo DiCaprio, who apparently invested in the company during a previous round of fundraising last year.

Mobli is currently still extremely small and not yet profitable. There are currently fewer than a million users of the service, which allows users to post pics and videos to their feed via a mobile app available for iPhone, Android, and BlackBerry. Uploaded content is divided into a variety of categories allowing users to customize their viewing experience.

Mobli’s app is available for free in the App Store and the Android Market. For more information check out their website.