AdvertisingDay

GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending. 2020 was a d...
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Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising. The company blocked som...
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France Upholds Apple’s Privacy Changes
In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes. Ap...
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TikTok Runs Afoul of European Consumer Law
TikTok has found itself in trouble with the European Consumer Organisation BEUC, as a result of multiple infractions against EU consumer laws....
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Twitter Works to Make Advertisers Feel Safe
Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth. One of the biggest ch...
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Google Brings Free Retail Listings to Google Search
Google has announced that it is bringing free retail listings to the main Google Search results page....
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You Can’t Find A 24-Year-Old On Facebook Today
"You‌ ‌can't‌ ‌find‌ ‌a‌ ‌24-year-old‌ ‌on‌ ‌Facebook‌ ‌today," says social media marketing expert Gary Vaynerchuk. ‌"Every‌ ‌one‌ ‌of‌ ‌them‌ ‌was‌ ‌on‌ ‌...
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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Alphabet Beats Estimates On Advertising Rebound
Alphabet reported its third quarter results, beating consensus estimates, amid an increase in advertiser spending....
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Amazon Will Start Paying Customers For Data On Non-Amazon Purchases
Amazon has launched Amazon Shopper Panel, a program that will pay users for information on their non-Amazon purchases....
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Sony Invents Virtual Reality Display Visible To the Naked Eye
Using spatial reality to combine the virtual and physical world, Sony's new...
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Why You Should Be Using UGC in Your Facebook Ads
In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...
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Microsoft Rebrands Bing as ‘Microsoft Bing,’ Expands ‘Give with Bing’
Microsoft has announced it is shifting its search engine branding from Bing to Microsoft Bing. Bi...
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WSJ: Google Deal With Apple Worth $13 Billion A Year
The Wall Street Journal is reporting that Google may be paying Apple as much as $13 billion per year to be the default search engine for the Safari web bro...
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Businesses Being Reimagined In A World That Is Now Entirely Digital
“There's a real recognition that digitization and transformation a...
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