AppProductPro

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads
Facebook recently released a study it commissioned from neuromarketing agency...
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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...
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Twitter Just Made Periscope Better For Marketing
Twitter just added functionality to its Periscope livestreaming service that co...
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Google Names Another Country Where Mobile Searches Have Overtaken Desktop
Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn't elaborate on...
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Mobile Email Revenue Hit A New Record This Year
Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it's no surprise that mobile email revenue would continue to climb alo...
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Study Shows Mobile Video Is Bigger Than You Thought
The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The stu...
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New Google Feature Means Businesses Need Apps For Search Marketing
The world of search engine marketing is ever-changing, and it's no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking si...
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Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update
So was Google's mobile-friendly algorithm update ("Mobilegeddon") overhyped or not? Well, perhaps yes and no. While the initial consensus after the update's launch was that changes...
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Mobile Apps Mean More For Search Visibility
If your business doesn't have a mobile app yet, it might be time to change that...for SEO purposes. Now it's an even better idea to have an app available for both Android and iOS u...
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Facebook Adds Carousel Format To Mobile App Ads
Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. "Since its int...
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Here’s How To Measure Mobile Ad Viewability
The Media Rating Council (MRC) just issued its interim guidance for the digit...
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Does Your Business Have The Time To Get Online Marketing Right?
The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don't think they have the time or knowledge to manage their digi...
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Survey Looks At Sites’ Readiness For Google’s Mobile-Friendly Signal
Google is about to launch its previously announced mobile-friendly ranking signal on April 21. gShift has...
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Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid poten...
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Adobe Aims To Improve ‘Internet of Things’ Marketing
Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements "The product and partner announcements cover where marketing is goin...
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