B2BMarketingTrends

Intuit Acquiring Mailchimp for $12 Billion
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion. Mailchimp is o...
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Salesforce Adds AI-Driven Improvements to Service Cloud
Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers....
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Twitter Introduces Communities
Twitter has introduced Communities, a featured designed to help people connect around common interests....
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How To Use Concept Mapping To Improve Your Business
At some point in our lives, we all have used mind mapping to cover a topic for exams or explain a concept in a presentation. It is an effective way to brea...
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Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising. The company blocked som...
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Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...
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Go Where Your Customers Are… the Mobile Phone
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...
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Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail
Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is...
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Foursquare CEO: We’re 99% NOT Social Media or Location Check-Ins
“We're 99 percent not social media or location check-ins,” says Foursquare Labs CEO Jeff Glueck. “We are rather a location technology platform that helps o...
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How to Build a Content Marketing Strategy (And Stick to It)
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as...
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The Power is Going From Companies To Consumers, Says Drift CEO
“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cance...
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How To Keep Your Remote Employees Feeling Connected
Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Li...
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