B2BMarketingTrends

Small Businesses Better Reconsider Social Media
B2B research and reviews firm Clutch has released some interesting data-driven find...
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What Marketers Can Expect From LinkedIn in 2017
With the backing of Microsoft, LinkedIn has...
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LinkedIn Launches Account Targeting For Ads
LinkedIn just announced the launch of Account Targeting, a new way to run account-based marketing campaigns on LinkedIn itself (they recently...
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LinkedIn Study Looks At The B2B Buyer’s Journey
LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, "some of the same issues still persist....
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Slack Launches App Platform, Directory, Fund
It's a big week for Slack. The company hosted an event and made some major announcements. these include the Slack Platform and App Directory as well as a new fund and a new framewo...
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Groupon Gets New CEO, Releases Earnings
Groupon released its Q3 earnings and announced that it has named Rich Williams as its new CEO as Eric Lefkofsky steps down. Williams was appointed by the board, effective immedi...
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LinkedIn Impresses With Earnings, Reaches 400 Million Members
LinkedIn just released its Q3 financial results, and knocked them out of the park. Shares quickly began to skyrocket in after hours trading after the company posed massive beats....
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Buy Buttons And The Future Of B2B Ecommerce
There's been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services...
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If This Works For Twitter, Businesses Stand To Benefit
It looks like Twitter is betting big on its recently launched Moments feature to help it grow its user base, which continues to grow at the rate of a snail's pace. Whether or not m...
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As Instagram Surpasses Twitter, Marketers Must Take Note
Instagram is officially bigger than Twitter, and it has the power to let marketers target audiences at the same level as its parent company Facebook. If you're not taking it seriou...
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Infographic Looks At Stages Of B2B Digital Marketing Journey
Find and Convert released the following infographic earlier this year, but it was just brought to our attention by a post at...
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Here’s Your Guide To Getting More Out Of LinkedIn Ads
LinkedIn's Sponsored Updates have been available to all advertisers for...
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New Study Looks At Email Open Rate Factors
Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to...
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Infographic Shows A Lot Of Helpful Pinterest Stats For Marketers
Last week, we looked at Ahalogy's recently released 2015 Pinterest Media Consumption Study,which includes a ton of interesting stats about how people are using it. It literally run...
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What To Do And What Not To Do On LinkedIn
LinkedIn has 347 million users and reaches 200 countries and territories. Just for comparison, Twitter...
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