BrandBuildingPro

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...
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Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination
Foursquare CEO Jeff Glueck said in an interview that "Facebook and Google are not your friends, they're unreliable partners and are after domination...
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Blitzscaling: Grow a High-Value Business at Lightning Speed
No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when i...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...
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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales
AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its foun...
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Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...
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5 Ways to Instantly Improve Your Product Description Page for Better Conversions
A visitor that arrives at your product description page is only a few clicks away from making a purchase. But whether they leave your site or buy yo...
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Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals
The Salesforce AppExchange is where companies can find third-party applications that run on and integrate with the Salesforce platform. David Schmaier, CEO and Founder of Vlocity,...
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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head o...
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How to Use Data to Become Incredibly Customer Centric
Steve Stone, former CIO of L Brands and Lowes, recently...
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Should You Trust Influencers to Promote Your Brand? Consider These Problems First
Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that...
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Microsoft, Mastercard Teamup Enables Small Businesses to Trade Globally
Mastercard and Microsoft recently announced their latest collaboration—the Mastercard Track. The program is described as a distinct trade platform t...
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Amazon Emerges as a Major Player in Digital Advertising
"Amazon" and "ads" are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the...
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Pinterest Opens Up to Third-Party Influencers, Good News for Brands
Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a c...
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