BrandBuildingPro

Microsoft Owns the “X” Trademark, Setting Up Possible Legal Battle With Twitter
Twitter and Elon Musk may have gotten more than they gambled for with the company...
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How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store....
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How Content Marketing Has Changed For Major Brands In The Last Decade
Content marketing has changed immensely over the last decade for major brands. Google search engine algorithm changes have driven a number of new tactics t...
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Using Corporate Gifting to Advance Your Branding
A good gift isn’t just something the recipient can use. It’s also something they were unlikely to buy for themselves. On top of both those things, the best...
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Lyft Media Launches to Help Brands Engage With Travelers
Lyft — the popular ride-sharing service — has launched Lyft Media, a media and advertising platform. L...
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Why Is Appealing To Human Emotions In Branding Campaigns Important?
Marketing is a multi-dimensional business entity and is crucial for any company’s development. Companies use various methodologies to run their campaigns,...
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eCommerce Email Marketing: Why Do You Need It?
eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media adve...
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Intel Is Rebranding Its Chips, Dropping the “i” From Its Core Line
Intel is rebranding its iconic line of chips, dropping the "i" from its Core i3, i5, i7, and i9 series of processors....
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Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart...
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Apple TV and Music Come to 200 TV Brands via LG webOS Hub
LG has expanded the availability of Apple's entertainment apps, bringing them to some 200 TV brands. L...
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Yum Brands Hit by Ransomware, Hundreds of Restaurants Close
Yum Brands, the parent of KFC, Pizza Hut, and Taco Bell, was hit by a ransomware attack, leading to hundreds of locations closing....
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Delta CMO: All 85,000 Employees Are Brand Ambassadors
“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...
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It’s Official: Bing Is Cool, and Google Search Is In Trouble
Microsoft's AI-powered Bing represents an existential threat to Google's search, with early reports suggesting Google may be in serious trouble....
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7 Ways Realtors Can Use Digital Marketing to Boost Sales
Real estate is a competitive field, and success relies on staying ahead of the game. In today’s digital age, technology is making it easier than ever befor...
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