Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily...
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consu...
“For us, our partnership with Amazon was all about new customer acquisition,” says Lands' End CEO Jerome Griffith. “If you look at searches online, more pe...
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos o...
Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Sales...
The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is the number two...
These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that's generated by their fellow cons...
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