CMOTrends

Why You Should Be Using UGC in Your Facebook Ads
In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...
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Disney: Less Theaters, More DTC
"We've benefited from a tremendous relationship with theatrical exhibition for many years," says Disney CEO Bob Chapek. "However, there are a lot of consum...
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IBM: Barriers To Digital Transformation Have Broken Down
"The barriers have broken down now in digital transformation because of people working from home and the need to adopt faster," says Brenda Harvey, General...
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Salesforce CEO: We Are In A New Digital World
"We are in a new digital world―in an ALL digital world," says Salesforce CEO Marc Benioff. "The past is gone and it's not coming back. We are not in the fu...
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Businesses Being Reimagined In A World That Is Now Entirely Digital
“There's a real recognition that digitization and transformation a...
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How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...
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Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...
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Dan Lok: Most People Suck at the Conversion Mechanism
Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That's it. "To convert t...
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Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Team...
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Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...
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6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says...
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Airbnb CEO: Travel As We Knew It Is Over
"One trend that is going to happen is that travel as we knew it is over," says Airbnb CEO Brian Chesky. "It doesn't mean travel is over, just the travel we...
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We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  “We're an experience-driven company. This is not a cost....
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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Google Still The King of Driving Ecommerce Sales
Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic....
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