Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy th...
From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have cre...
Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sp...
It seems Mark Zuckerberg's $1 billion acquisition of Instagram in 2012 is paying off, as the social media site is expected to hit $5 billion in sales by 2018....
With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A...
As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles....namely engaging and persuading real people. To take this on, successful brands h...
Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Go...
Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue.
It's important to note th...
Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...
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