The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identifie...
Spotify's ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify's turning to playli...
Microsoft just released its earnings for its Fiscal Year 2015 Q1, posting record first-quarter revenue thanks to its cloud and hardware offerings.
The company managed to beat Wa...
Microsoft just released its earnings report for FY14 Q4 with revenue of $23.38 billion, gross margin of $15.79 billion, operating income of $6.48 billion, and diluted EPS of $0.55...
Google just released its Q2 earnings report, along with news that its Chief Business Officer Nikesh Arora is leaving the company.
Arora has been with Google for nearly ten years...
Yahoo just released its earnings report for the second quarter, missing Wall Street estimates with revenue of $1.04 billion. CEO Marissa Mayer didn't sugar coat it.
"Our top pri...
A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers "down the marketing funnel" gets better results than a simple s...
Yelp just released its earnings report for the first quarter with revenue at $76.4 billion, up 66% from the same period last year.
Cumulative reviews grew by 46% year-over-year...
Microsoft just released its earnings report for its fiscal year 2014 Q3. Revenue was $20.4 billion for the quarter ended March 31st. The company managed to pretty much meet analyst...
Facebook just released its earnings for the first quarter, with revenue of $2.50 billion, up 72% year-over-year. Revenue from advertising was $2.27 billion, up 82% over that time....
Yahoo just released its earnings report for the first quarter, slightly beating Wall Street estimates. GAAP revenue was up 1% year-over-year, as was revenue ex-TAC.
GAAP search...
"I've been whacked more times than I can count by people loaded down with their life's worldly possessions."
If you fly United Airlines any time soon, be prepared to get "eyebal...
Yelp just released its earnings report for Q4 and full year 2013. Net revenue was $70.7 million, up 72% year-over-year.
The company saw strong growth across all of its revenue...
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