These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consu...
Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting c...
Facebook will once again try to channel some of Google's search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America....
The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why perso...
Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a...
Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide. Starbuc...
It's no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive perso...
The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier than expected.
Google announced on December 10 that it had discovered a securit...
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos o...
Gary Vaynerchuk says that startups are so over-leveraged that they don’t really have businesses, they have VC arbitrage machines for the next fundra...
These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that's generated by their fellow cons...
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by its...