DigitalMarketingNews

Facebook Seeks To Be the World’s Largest Marketing Platform
Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...
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Google Ads Get New Botnet Protection Feature
Google announced a new feature for its ads that automates the filtering of traffic from three ad fraud botnets along with the ones Google is already monitoring and defending agains...
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Google Says No More To Flash Ads
Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, Bid Mana...
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Twitter Announces New ‘First View’ Video Ads
Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service. "Each day, millions of people c...
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AdWords Android App Gets More Useful
Last year, Google finally launched an AdWords mobile app. While it only...
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LinkedIn Ends Network Display, Lead Accelerator
A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as L...
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Instagram Launches 60-Second Video Ads
Instagram has begun rolling out sixty-second video ads to marketers. "We recognize that advertisers have a variety of creative resources and want to bring more choice to help t...
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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns
Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped ca...
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DoubleClick Gives Brands New App Install Features
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is...
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Google Extends AdWords Manual Location Extension Sunset
In December, Google launched of the Google My Business API aimed at making it easier for big businesses and third parties to integrate with the Google My Business platform and publ...
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Paid Search Growth Slows to a Crawl
Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...
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Google Finally Launches AdWords App For iOS
After all these years, somehow Google didn't have a dedicated AdWords mobile app until last March when it launched one for Android. Somehow, it has still taken nearly eleven mo...
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