Some novice marketers think it only takes a long list of subscribers to make their email marketing successful. However, experts understand that this list c...
"Customers that engage with us from a digital standpoint also continue to enjoy coming into the store," says Kroger CEO Rodney McMullen. "They also spend a...
Only 2.62% of recipients click links for "more information" in marketing emails; however, we will send a collective of 361 billion emails per day by 2024....
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....
You can try a lot of stuff, but what used to work to collect emails doesn't work as well now, says internet marketing experts Neil Patel & Eric Siu on...
In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool...
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
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