These days, it seems like everybody is using social media. You'd be hard-pressed to find someone who doesn't have a Facebook or Instagram account. S...
Every generation is grouped according to the time its members were born, but for years now, there's been an ongoing debate about the specific cutoff...
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because...
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...
Dropbox took advantage of the Google Next event to reveal its new Gmail add-on. The first product of its partnership with Google, the extension will...
A popular browser extension that helps personalize how a website looks has been found to be tracking user activity. The revelation has pushed Google...
As an entrepreneur, time is your most valuable resource, especially when you're in a highly competitive market. Shopify is now helping businesses ma...
Running an eCommerce business is no walk in the park. Most of the time, things change so quickly that it's difficult to keep track of what's working...
Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce b...
When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that ha...