EmailMarketingToday

5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)
These days, it seems like everybody is using social media. You'd be hard-pressed to find someone who doesn't have a Facebook or Instagram account. S...
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4 Inbound Marketing Tactics to Use for Your B2B Company
According to a new study by the Pew Research Cent...
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Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something
Every generation is grouped according to the time its members were born, but for years now, there's been an ongoing debate about the specific cutoff...
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Why You Should Build a Community Around Your Small Business (And How to Do It)
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because...
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4 Key Steps for Growing an Email List Fast
Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email...
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7 Most Attention-Grabbing Words to Use in Your Online Marketing
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...
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4 Ways to Attract New Customers in a Competitive Market
One hard truth that new entrepreneurs find out quickly is that, running a business is hard and they'll have to compete if they wan...
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New Drop Box Add-On Makes it Easier to Find and Share Files in Gmail
Dropbox took advantage of the Google Next event to reveal its new Gmail add-on. The first product of its partnership with Google, the extension will...
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Gmail’s ‘Confidential Mode’ May Expose Users to Phishing Scams, Raises Red Flags at DHS
A new Google Mail feature has caused the Department of Homeland Security (DHS) to raise concerns about users' privacy and security. According to...
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Popular Google, FireFox Extension is Secretly Tracking User Activity
A popular browser extension that helps personalize how a website looks has been found to be tracking user activity. The revelation has pushed Google...
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Shopify’s ‘Ping’ App Streamlines Customer Conversations for Merchants
As an entrepreneur, time is your most valuable resource, especially when you're in a highly competitive market. Shopify is now helping businesses ma...
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Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success
Running an eCommerce business is no walk in the park. Most of the time, things change so quickly that it's difficult to keep track of what's working...
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5 Ways to Boost eCommerce Sales with Product Recommendations
Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce b...
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4 Tips for Personalizing Your Next Email Campaign
When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that ha...
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