EnterpriseMarketingNews

Yum CEO: Driverless Cars, Robots Making Pizzas, This is All In Our Future
Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid...
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AT&T CEO Defends 5G Evolution Marketing Following Sprint Lawsuit
AT&T CEO Randall Stephenson defended AT&T’s aggressive...
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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled,...
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Seth Godin on The Difference Between a Logo and a Brand
Enterprise marketing legend Seth Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that...
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Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
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Discovery CEO: We’re Trying To Create a Golf Netflix
In announcing a wide-ranging content deal with golf legend Tiger Woods, Discovery CEO David Zaslav says that...
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Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined
The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is the number two...
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Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by its...
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Boeing CEO: For the First Time Ever We Have Backlogs of 7 Years Instead of 2
The CEO of Boeing, Dennis Muilenburg, says that for the first time ever Boeing has airplane production backlogs of seven years instead of just two....
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Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?
It's been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-ap...
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John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships
Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a ma...
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Nick Tzitzon of SAP on the Changing Role of the CIO
Nick Tzitzon, EVP of Marketing and Communications for SAP,...
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Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing...
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Panera CEO: We Can Never be the Food Police
“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview....
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