EnterpriseMarketingNews

7 Most Attention-Grabbing Words to Use in Your Online Marketing
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...
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Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even...
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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and Price...
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Steve Wozniak Bids Facebook Goodbye, Deactivates Account
Apple co-founder Steve Wozniak announced that he has quit Facebook after deactivating his account on Sunday. He cited growing concern for the lack o...
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PayPal Ventures Into Banking, Targets Customers Who Don’t Have Bank Accounts
PayPal is venturing into new territory. The online payments company is reportedly set to offer traditional banking services to their consumers. Feat...
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Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targete...
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2018 Will See Continued Decline in Facebook Use Among Teens
Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year....
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Snapchat’s Q4 Shows Better Than Expected Revenue and User Growth
In a surprising, but welcomed, development, Snapchat finally pulled out of its slump to post a boost in revenue and new user growth. The increase be...
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13 Ways to Grow Your Brand With Pinterest
Pinterest is not quite a social media behemoth like Facebook and Twitter, but with 200 million users a month, it can certainly hold its own. The pla...
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How to Decide on the Right Social Channel for Your Brand
With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns...
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Google Will Now Prioritize Page Speed for Mobile Search
A few days ago, Google announced the introduction of an...
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Facebook, Twitter and Google Hire German Censorship Army to Avoid Millions in Fines
According to a Wall Street Journal article, Facebook, Google and Twitter have hired censorship teams to remove user posted content that German law prohibits. As of January 1, 2018...
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5 Brands That Used Influencer Marketing to Raise Their Profile
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow t...
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Email Marketing Trends to Watch Out for in 2018
The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...
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