MediaTransformationUpdate

Hulu May Implement New Binge Watching Ad Format
Peter Naylor, SVP Advertising Sales at Hulu, says...
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Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,...
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Cross-Media Campaign Execution is a Pain Point for Media Companies
“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America S...
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AT&T CEO Expects Significant Growth in SVoD as DIRECTV Declines
AT&T CEO Randall Stephenson says that he expects to see significant growth in their SVoD business as their D...
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‘Ninja’ Tyler Blevins Could be First $10 Million a Year Fortnite Gamer
The best Fortnite player in the world, ‘Ninja’ Tyler Blevins, says he currently makes more than $500,000 a m...
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Netflix Must Create Ad Model or Raise Prices
Netflix announced that their original movie ‘Bird Box’ generated over 45 million streams in just the first week making it the best first 7 days ever for a...
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Discovery CEO: We’re Trying To Create a Golf Netflix
In announcing a wide-ranging content deal with golf legend Tiger Woods, Discovery CEO David Zaslav says that...
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SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky
SiriusXM CEO James Meyer says that Pandora will make Sirius subscribers more sticky and will overall reduce churn. Meyer indicates that Pandora’s fo...
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Former ESPN President Says Streaming is the Future of Sports Viewing
Streaming is going to be the primary way people consume sports content according to former ESPN President John Skipper. Skipper is now Executive Cha...
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Tim Draper: These Guys Transformed the World and We Should Thank Them
Legendary investor and political activist Tim Draper says that instead of getting on the case of Elon Musk, we should be thanking him and other tran...
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Pandora Co-Founder: Apple, Amazon, Google is Going to Rue the Day They Let Pandora Get Away
Tim Westergren, Co-founder, and former Pandora CEO commented on...
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Why Live Streaming Should Be Part of Your Marketing Strategy in 2018
More and more brands are using live streaming to reach their audience and promote their business. Companie...
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We Don’t Sell Products, We Sell Change
"I actually believe that we don't sell products, we sell change," says Tiffani Bova, Customer Growth and Transformation Evange...
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A Connected Product Can Drive Success
Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that wa...
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