Yandex, Russia's leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google's DoubleClick Bid Manger connect to Yande...
AOL just released its Q4 earnings report, delivering its strongest revenue growth in a decade.
Total revenue grew 13% year-over-year, mostly due to global ad revenue growth, wh...
Twitter has acquired over 900 patents from IBM. The deal, which includes a cross-license agreement, was made last month, but the two companies have now formally announced it.
I...
Federated Media announced that it has sold its brand and content marketing business to LIN Digital Media. Federated's programmatic media and publisher platform business, which was...
Twitter's MoPub has launched a new native advertising offering, calling it the "first programmatic-enabled native ads platform for mobile apps."
Messaging service Tango is one o...
Twitter has launched a new feature called Custom Timelines. This simply enables you to create and share a timeline based on specific tweets of your choosing. These can include your...
Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook's FBX real-time bidding exchange.
This comes a little over a year after FB...
Twitter announced that it has agreed to acquire mobile ad exchange MoPub.
With MoPub, app publishers can manage their inventory and multiple sources of advertising (direct ads,...
Yahoo announced today that Ned Brody, the former CEO of AOL Networks, has joined the company to take on the role of SVP of the Americas. He will oversee the company's advertising b...
AOL announced today that its Advertising.com group has been rebranded as AOL Networks, and is aligned with its parent AOL brand. The company believes the move will help stakeholder...
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